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Irene's Personal/Career Branding Tips!
by Irene Becker
Branding Demands Four Levels of Market Response that take emotional impact, consistency and time. Remember Your Resume and marketing materials must have Emotional Impact, Consistency and Time (Enabling the reader to understand your brand, your value to the organization in a few seconds.) Your Resume and Marketing Materials must mirror the following to the reader:
Awareness: Knowing YOU exist
Affinity: Positive feelings, trust, emotional appeal
Understanding: Appealing to the intellect
Value: Convincing the reader YOU will provide value for their organization
YOUR brand should: Specialize and differentiate yourself so people will automatically presume you are the expert. Demonstrate the value that is inherent in being a specialist.
Easy to understand because people like easy concepts. Represent YOUR passion, purpose AND potential.
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